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The Mobile Stampede: More Brilliance From Google On Smartphones

May 5, 2011

Below are two fascinating videos from Google. I love the content (stats), but it’s cool to look at the transformation happening, and the PACE of that change, too.

Download your complimentary copy of the Google Mobile Ads Marketing Team study, “Mobile Movement: Understanding Smartphone Users” at the new Think Insights with Google site.

In the PDF on page 34, there’s one stat I can’t ignore: of the “Motivations for Mobile Search As a Result Of …”, the #1 reason was “Word of Mouth” from “Friends/Family” at 51% and “Social Networking” climbing quickly at 38%.

Our world will be so dramatically different by 2015 …
JC

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