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Asymco.com: “Half of US Population To Use Smartphones By End of 2011”

January 8, 2011

THE PREPAID SMARTPHONE TIDAL WAVE

Our one-two punch is as strong a setup as we could ask for:  “25 Million U.S. Consumers Set To Switch To No-Contract/Prepaid Wireless In Next Six Months,” combined with this other blockbuster headline, “Half of US Population To Use Smartphones By End of 2011,” makes our story incredible.

Thanks to Marcus Malave for finding the smartphone story for us!  Here are the pertinent quotes:

http://blog.nielsen.com/nielsenwire/online_mobile/mobile-snapshot-smartphones-now-28-of-u-s-cellphone-market/

  • The Nielsen Company today reported that as of the third quarter of 2010, 28% of U.S. mobile subscribers now have smartphones, cellphones with operating systems resembling those of computers.”
  • Among those who acquired a new cellphone in the past six months, 41% opted for a smartphone over a standard feature phone, up from 35% last quarter.”

http://www.aboutwebos.com/2010/12/05/half-of-all-americans-to-use-smartphones-by-end-of-2011/

  • 50% is still just half of all Americans, meaning that the market will continue to grow in 2012 and beyond.  And that doesn’t even consider today’s smartphone users looking to switch to new devices as their contracts run out.”

The significance is that as people move towards smartphones, they’ll use more data, spending more time on the fone and increasing revenue, meaning more money up for grabs for us.  As our smartphone lineup continues to improve, we’ll position better and better for market share.

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