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Techcrunch.com: “Everyone believes the mobile advertising space is going to be huge. Massively, massively huge.”

December 6, 2010

If you want to know my REAL motivation for diving into DubLi, then LightYear, here it is:  getting a chunk of the shift to mobile and accompanying world-changing technology.  Ultimately, there will only be a few players in that market, just as Microsoft and Apple control almost all of the computer OS market, and if you can hitch your wagon to one of the companies that has some of the market, you’re done.  If LightYear builds a network of millions of customers, they will have a loyal foundation of wireless screens, just as Verizon, AT&T, and other wireless companies do.

The key quote from this short article:

It’s no secret that everyone believes the mobile advertising space is going to be huge. Massively, massively huge. If you need any proof of this, just look to Android. That’s essentially the entire reason it exists.”

The Google guys get it.  The battle for screen real estate hasn’t even started yet, but it will be worth a fortune to many people …
JC

http://techcrunch.com/2010/12/06/mopub-funding/

MoPub, The DoubleClick For Mobile, Gets Seed Funding From Accel & Harrison Metal

MG Siegler 1 hour ago

It’s no secret that everyone believes the mobile advertising space is going to be huge. Massively, massively huge. If you need any proof of this, just look to Android. That’s essentially the entire reason it exists. In fact, it could be a $3 billion business by 2014, MoPub CEO Jim Payne believes. Not surprisingly, the investors are right there with him in that belief.

MoPub, a service which can most easily be thought of as “DoubleClick for mobile”, has just received a seed round of funding from Accel Partners and Harrison Metal Capital. The ad-serving platform for mobile apps and websites is an obvious bet as both Rich Wong of Accel and Michael Dearing of Harrison Metal have been heavily involved in the mobile space, with companies like GetJar and AdMob.

Speaking of AdMob, the connections are deep here. Everyone on the MoPub team is either ex-AdMob or ex-Google. And since Google bought AdMob a little over a year ago for upwards for $750 million, that means they’re technically all ex-Google.

We first wrote about MoPub here, when they were one of the initial launch companies to come out of AngelPad, a new startup incubator (also with deep Google ties).

MoPub’s bigger picture plan is to perfect mobile targeting of ads while also creating a system that is seamless for everyone to set up and use. They’re already working with mobile companies like Booyah. They also have an open source SDK to get MoPub running on your app in minutes.

Financial terms of the round we not disclosed.

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