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PCMag.com: “Teens Sending 3,339 Texts Per Month, Study Says”

October 18, 2010

The numbers quoted here are as staggering as they are instructional of what the future holds.  Besides the texting craziness, look at the data statement near the end.  Red highlights are mine.
JC

http://www.pcmag.com/article2/0,2817,2370831,00.asp

Teens Sending 3,339 Texts Per Month, Study Says

By: Chloe Albanesius 10.15.2010

Guess what? Teens are still texting. On average, they are sending out 3,339 texts per month, or six for every hour they are awake, an 8 percent jump from last year, according to a Thursday study from Nielsen.

Teenage girls are the most prolific texters, sending an average of 4,050 per month, while teenage boys ages 13 to 17 send 2,539 texts during the same time period. In the 18 to 24 age group, the number of texts drops to 1,630 per month – or a “comparatively meager” three texts per hour, Nielsen said.

To reach its conclusions, Nielsen analyzed the cell phone bills of 60,000 mobile subscribers and coupled that with a survey of 3,000 teens.

Texting is actually the number one reason most teens get cell phones these days. Forty-three percent of those surveyed said they bought a mobile device for texts, up from 42 percent last year. As a result, most look for a phone with the QWERTY keyboard.

About 35 percent got a cell phone for safety reasons, while 34 percent purchased one to stay in touch. Only about 17 percent did so because their friends also had a cell phone, down slightly from 18 percent last year.

Nielsen found that all this texting “has come at the expense of voice.” Voice calls among teens have dropped 14 percent in the last year to about 646 minutes per month. Girls are a bit more vocal, talking an average of 753 minutes per month, while boys chat for about 525 minutes each month.

But while voice calling is on the decline, data is a definite area of growth, Nielsen said. Ninety-four percent of teens described themselves as “advanced data users,” using their phones for messaging, Internet access, multimedia, gaming, and other activities like app downloads. Teens don’t use as much data as young adults, but their monthly consumption has jumped from an average of 14MB last year to 62MB this year. Boys top the girls here, consuming 75MB per month compared to the 53MB consumed by girls.

The number of teens who download apps jumped from 26 percent to 38 percent this year, with a particular interest in apps from Facebook, Pandora, and YouTube.

In April, the Pew Internet and American Life Project reported that the average teen sent 1,500 texts per month. Daily text messaging jumped from 38 percent in February 2008 to 54 percent in September 2009.

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