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Top 100

The 2010 TOP 100
Direct Sales Companies

The list below, courtesy of businessforhome.org, gives us lots of examples of successful, powerhouse companies in the direct sales and network marketing industry.  It also demonstrates how rare it is to reach one billion dollars in revenue!

The revenue estimates below are not necessarily 100% accurate, but great thing about them is they give us an idea of where the companies are.  I recommend reading the 2009 Direct Selling News story about this list.

Because this list is so important in helping maintain the accuracy of claims in the industry, I’m giving this list its own page and will keep it here until we get updated info.  The annual list for the prior year is usually published mid-year (May).

Key:
Public“=Publicly Traded (Yes or No); “R 2009“=Revenue for 2009;
R 2010“=Revenue for 2010; “G 2010“=% Revenue Growth from 2009 to 2010;
G Rev“=Actual Revenue Growth Amount from 2009 to 2010.

http://www.businessforhome.org/2011/05/direct-selling-companies-revenue-2010/

Rank Company Year Origin Public R 2009 R 2010 G 2010 G Rev
1 Avon 1886 USA Yes $10,205 $10,862 6.4% $657
2 Amway 1959 USA No $8,400 $9,200 9.5% $800
3 Natura Cosmeticos 1969 BRAZ Yes $2,633 $3,188 21.1% $555
4 Forever Living 1978 USA No $2,610 $2,750 5.4% $140
5 Herbalife 1980 USA Yes $2,324 $2,734 17.6% $410
6 Mary Kay 1971 USA No $2,500 $2,500 0.0% $0
7 Tupperware Brands 1938 USA Yes $2,128 $2,274 6.9% $146
8 Nu Skin 1984 USA Yes $1,331 $1,537 15.5% $206
9 Oriflame 1967 SWE Yes $1,318 $1,513 14.8% $195
10 Omnilife 1995 MEX No $1,500 $1,500 0.0% $0
11 Primerica 1977 USA Yes $2,220 $1,362 -38.6% -$858
12 Pola 1929 JPN No $1,000 $1,000 0.0% $0
13 Findel PLC 1923 UK Yes $1,003 $987 -1.6% -$16
14 Melaleuca 1985 USA No $863 $948 9.8% $85
15 Blyth 1976 USA Yes $958 $900 -6.1% -$58
16 Ignite 2005 USA No $825 $900 9.1% $75
17 Belcorp 1967 PERU No $800 $800 0.0% $0
18 Pampered Chef 1980 USA No $700 $700 0.0% $0
19 Noevir 1964 JPN No $613 $613 0.0% $0
20 Telecom Plus 2003 UK Yes $458 $609 33.0% $151
21 Longaberger 1973 USA No $600 $600 0.0% $0
22 Monavie 2005 USA No $785 $600 -23.6% -$185
23 ACN 1993 USA No $553 $580 4.9% $27
24 USANA 1992 USA Yes $437 $518 18.5% $81
25 Shaklee 1956 USA No $500 $500 0.0% $0
26 Yanbal Int’l 1967 PERU No $490 $490 0.0% $0
27 Tahitian Noni Int’l 1996 USA No $450 $480 6.7% $30
28 Amore Pacifice S.KO No $475 $475 0.0% $0
29 Sunrider 1982 USA No $462 $462 0.0% $0
30 Pre Paid Legal 1978 USA Yes $458 $454 -0.9% -$4
31 Ambit Energy 2006 USA No $324 $400 23.5% $76
32 Neways 1992 USA No $400 $400 0.0% $0
33 Market America 1992 USA No $282 $390 38.3% $108
34 K.K. Asuran 1994 JPN No $375 $375 0.0% $0
35 Natures Sunshine 1972 USA Yes $342 $350 2.3% $8
36 Premier Designs 1985 USA No $350 $350 0.0% $0
37 Aerus 1924 USA No $300 $300 0.0% $0
38 Fordays 1999 JPN No $300 $300 0.0% $0
39 LR Health & Beauty 1985 GER No $295 $295 0.0% $0
40 Koyo Sya 1975 JPN No $292 $292 0.0% $0
41 Xango 2002 USA No $275 $285 3.6% $10
42 Naturally Plus 1999 JPN No $275 $275 0.0% $0
43 Arbonne 1980 USA No $370 $260 -29.7% -$110
44 Medifast 1980 USA Yes $170 $258 51.8% $88
45 Isagenix 2002 USA No $245 $245 0.0% $0
46 JoyLife CHI No $245 $245 0.0% $0
47 Faberlic RUS No $236 $236 0.0% $0
48 Erina 1970 JPN No $230 $230 0.0% $0
49 Mannatech 1994 USA Yes $290 $228 -21.4% -$62
50 Four Leaf Forifu JPN No $226 $226 0.0% $0
51 Cosway MAL No $225 $225 0.0% $0
52 Diana 1986 JPN No $214 $214 0.0% $0
53 Nikken 1975 USA No $212 $212 0.0% $0
54 Charle Corporation 1993 JPN No $200 $200 0.0% $0
55 Cutco 1949 USA No $200 $200 0.0% $0
56 Enagic 1974 JPN No $200 $200 0.0% $0
57 Stampin up 1988 USA No $200 $200 0.0% $0
58 Team National 1977 USA No $181 $181 0.0% $0
59 Unicity 1902 USA No $150 $180 20.0% $30
60 Scentsy 2004 USA No $178 $178 0.0% $0
61 GNLD 1958 USA No $175 $175 0.0% $0
62 Expert Alliance 1996 JPN No $162 $162 0.0% $0
63 Lyoness 2003 AUS No $100 $160 60.0% $60
64 Summit Int 1985 JPN No $160 $160 0.0% $0
65 BearCere Ju 1992 JPN No $156 $156 0.0% $0
66 Family Heritage Life USA No $152 $152 0.0% $0
67 Jewels by Park Lane 1955 USA No $150 $150 0.0% $0
68 Princess House USA No $150 $150 0.0% $0
69 4Life Research 1998 USA No $125 $148 18.4% $23
70 Japanlife JPN No $148 $148 0.0% $0
71 Sportron 1992 USA No $147 $147 0.0% $0
72 Grace Aiko JPN No $142 $142 0.0% $0
73 The Maira Co JPN No $140 $140 0.0% $0
74 Gifferine Skyline Unity THAI No $137 $137 0.0% $0
75 PM International 1993 GER No $133 $133 0.0% $0
76 Arsoa Honsha 1998 JPN No $130 $130 0.0% $0
77 Tastefully Simple 1995 USA No $130 $130 0.0% $0
78 Univera USA No $130 $130 0.0% $0
79 Kirby 1921 USA No $125 $125 0.0% $0
80 Ardyss JPN No $122 $122 0.0% $0
81 Fortune Hi Tech Mktg 2001 USA No $120 $120 0.0% $0
82 Vie at home 1997 UK No $120 $120 0.0% $0
83 Chandeal Co. 1990 JPN No $113 $113 0.0% $0
84 Keller Williams Realty 1983 USA No $108 $108 0.0% $0
85 AmericPlan USA 1992 USA No $100 $100 0.0% $0
86 Creative Memories 1987 USA No $100 $100 0.0% $0
87 NSA Juice Plus 1970 USA No $100 $100 0.0% $0
88 Synergy worldwide 1993 USA No $100 $100 0.0% $0
89 The Fuller Brush Co. 1906 USA No $100 $100 0.0% $0
90 Stella and Dot 2003 USA No $33 $100 203.0% $67
91 Vemma 2005 USA No $82 $97 18.3% $15
92 Free Life Int’l 1995 USA No $90 $90 0.0% $0
93 Southern Living 2001 USA No $90 $90 0.0% $0
94 World Ventures 2006 USA No $90 $90 0.0% $0
95 5Linx 2001 USA No $80 $85 6.3% $5
96 Euphony 1998 UK No $80 $85 6.3% $5
97 Entertaining at Home USA No $80 $80 0.0% $0
98 Regal Ware USA No $80 $80 0.0% $0
99 Reliv 1988 USA Yes $85 $79 -7.1% -$6
100 DXN Group 1993 MAL Yes $83 $78 -6.0% -$5
101 Betterware USA No $75 $75 0.0% $0
102 Xocai 2005 USA No $60 $68 13.3% $8
103 Captain Tortue Grp FRA No $67 $67 0.0% $0
104 Zepter Int RUS No $67 $67 0.0% $0
105 Advocare Int’l 1993 USA No $65 $65 0.0% $0
106 Agel 2005 USA No $85 $65 -23.5% -$20
107 Wellstar Int. 2004 GER No $60 $60 0.0% $0
108 New Image Int. NZ Yes $64 $58 -9.4% -$6
109 Energetix 2002 GER No $55 $55 0.0% $0
110 Lightyear Wireless 2003 USA Yes $55 $52 -5.5% -$3
111 Deese SWI No $50 $50 0.0% $0
112 GBG 1996 USA No $50 $50 0.0% $0
113 Nefful 1973 JPN No $50 $50 0.0% $0
114 SkyQuestCom SING No $50 $50 0.0% $0
115 SwissJust SWI No $50 $50 0.0% $0
116 Traverus 2005 USA No $50 $50 0.0% $0
117 Viridian Energy 2009 USA No $10 $50 400.0% $40
118 Waiora 2005 USA No $50 $50 0.0% $0
119 BHIP Global 2007 USA No $35 $46 31.4% $11
120 Max Int’l 2007 USA No $35 $45 28.6% $10
121 Send Out Cards 2004 USA No $40 $45 12.5% $5
122 Sisel 2006 USA No $45 $45 0.0% $0
123 Talk Fusion 2007 USA No $19 $45 136.8% $26
124 Tiens Biotech Group 1998 CHI Yes $62 $41 -33.9% -$21
125 Immunotec Inc. CAN Yes $45 $40 -11.1% -$5
126 The Trump Network 2009 USA No $8 $40 400.0% $32
127 Organo Gold USA No $20 $40 100.0% $20
128 YTB Travel 1982 USA Yes $67 $36 -46.3% -$31
129 Demarle At Home 1994 USA No $35 $35 0.0% $0
130 Visalus USA Yes $13 $33 153.8% $20
131 Cellagon 1984 SWI No $30 $30 0.0% $0
132 Natural Health Trends 2001 USA Yes $39 $30 -23.1% -$9
133 RBC Life Sciences USA Yes $25 $28 12.0% $3
134 Lia Sophia USA No $25 $25 0.0% $0
135 Lifestyles 1989 CAN No $25 $25 0.0% $0
136 Thirty One USA No $25 $25 0.0% $0
137 Gold Canyon 1997 USA No $20 $20 0.0% $0
138 Life Force Int’l 1996 USA No $20 $20 0.0% $0
139 Zrii 2007 USA No $20 $20 0.0% $0
140 Global Wealth Trade 2006 CAN No $9 $15 66.7% $6
141 Oxyfresh 21Ten 1986 USA No $15 $15 0.0% $0
142 Private Quarters 2004 USA No $15 $15 0.0% $0
143 Wynlife 2005 TAIW No $15 $15 0.0% $0
144 Evolv Health 2009 USA No $2 $11 450.0% $9
145 Lifevantage 2003 USA Yes $4 $11 175.0% $7
146 Eniva 1998 USA No $10 $10 0.0% $0
147 Numis Network 2009 USA No $3 $10 233.3% $7
148 Rastelli Direct 2010 USA No $10 $10 0.0% $0
149 Signature Homestyles 1961 USA No $10 $10 0.0% $0
150 Traci Lynn Fashion J. 1989 USA No $10 $10 0.0% $0
151 Eqology NOR No $10 $10 0.0% $0
152 Exfuze 2008 USA No $11 $9 -18.2% -$2
153 Genelink Inc. 2004 USA Yes $9 $8 -11.1% -$1
154 Cieaura 2009 USA No $2 $5 150.0% $3
155 Essential Bodywear 2003 USA No $5 $5 0.0% $0
156 Orenda Int’l 2002 USA No $5 $5 0.0% $0
157 Phoenix Trading 2008 USA No $5 $5 0.0% $0
158 Sensaria 2000 USA No $5 $5 0.0% $0
159 Colors of Life 2009 FRA No $1 $4 300.0% $3
160 Aqua Source UK Yes $4 $4 -10.0% $0
161 Zinzino SWE No $3 $3 -16.7% -$1
162 M Studio 2005 USA No $2 $2 0.0% $0
163 Maddy Moo Creations 2005 USA No $2 $2 0.0% $0
164 Michele Baratta 2005 USA No $2 $2 0.0% $0
165 Purse Party 2004 USA No $2 $2 0.0% $0
166 Votre Vu 2007 USA No $1 $2 100.0% $1
167 Fizziqs 2009 SWI No $1 $2 100.0% $1
168 Morgan Dane USA No $1 $1 0.0% $0
169 OnlyGreen 2006 CAN No $1 $1 0.0% $0
170 Accentz Jewelry USA No
171 Aihu USA No
172 All Dazzle USA No
173 Aloette Cosmetics 1981 USA No
174 Amazon Herb Co. 1990 USA No
175 Ameri Eco 1990 AUS No
176 Amkey 2003 USA No
177 AMS Health Sciences USA No
178 AtHome America 1983 USA No
179 Avalla 2004 USA No
180 Barefoot Books UK No
181 Beachbody USA No
182 Become Int’l AUSL No
183 Blessings Unlimited 2006 USA No
184 Body Wise Int’l 1989 USA No
185 Carico Int’l USA No
186 Celadon Road USA No
187 Celebrating Home 1996 USA No
188 Clever Container 2006 USA No
189 Conklin 1971 USA No
190 Cookie Lee 1986 USA No
191 Daisy Blue Naturals USA No
192 DeTech USA No
193 Discovery Toys 1978 USA No
194 Dove Chocolate USA No
195 Dudley Beauty Corp. 1992 USA No
196 Earths Elements USA No
197 FAITH Company USA No
198 Fifth Avenue Collection USA No
199 For Every Home 2007 USA No
200 Gigi Hill USA No
201 Global Domains Int’l USA No
202 Gourmet Coffee Stns USA No
203 Great Life Int’l USA No
204 H2O at Home 1997 FRA No
205 Havvn USA No
206 Homemade Gourmet USA No
207 HomePro by Design USA No
208 Hometec 2007 USA No
209 HTE 1990 TAIW No
210 Initial Outfitters 2005 USA No
211 Jafra Cosmetics 1956 USA Yes
212 Jeunique Int’l 1959 USA No
213 Jockey Person to P. 2005 USA No
214 John Amico Haircare 1962 USA No
215 Jordan Essentials 2000 USA No
216 Kitchen Fair 1982 USA No
217 Kyani USA No
218 L Bri 1998 USA No
219 Latasia and Company USA No
220 Lifemax 2008 USA No
221 Livinity USA No
222 Mia Mariu USA No
223 Partylite 1973 USA Yes
224 Pink Papaya 2006 USA No
225 Precision3 2008 USA No
226 Regal Ware Worldwide 1911 USA No
227 Rena Ware Int’l 1941 USA No
228 Rexair 1936 USA No
229 Rodan and Fields 2002 USA No
230 Royal Prestige 1959 USA No
231 Sabika USA No
232 SeneGence Int’l 1999 USA No
233 Set To A Tea USA No
234 Shure Pets 2003 USA No
235 Silpada 1997 USA No
236 Simplexity Health 2005 USA No
237 Simply Said USA No
238 SimplyFun USA No
239 Smart Circle Int’l 1989 CAN No
240 SMC Specialty 1951 USA No
241 Soul Purpose 2007 USA No
242 Sozo Life USA No
243 Stanley Home Products 1931 USA No
244 Stemtech 2005 USA No
245 Stream Cosmetics USA No
246 Sydney Andrews USA No
247 Symmetry 1995 USA No
248 Syntec 2005 USA No
249 Tarrah 1973 USA No
250 Tealightful Treasures USA No
251 The Happy Gardener 2006 USA No
252 The Limu Company 2003 JPN No
253 Thrivent Financial USA No
254 Tristar 1937 USA No
255 Trivita 1999 USA No
256 U Design Jewelry 2004 USA No
257 Vantani USA No
258 Viviane 1958 USA No
259 Vollara USA No
260 Wealth Masters Int’l 2005 USA No
261 Wildtree 1996 USA No
262 Willow House USA No
263 Zermat Int’l 1987 MEX No
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