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Dean Mannheimer: Our Future Is Here

December 25, 2009

More excitement from Dean Mannheimer!

——– Original Message ——–

Subject: Our Future Is Here
Date: Wed, 23 Dec 2009 09:36:30 -0700
From: Dean Mannheimer <>
To: <>

DubLi Business Associates,

I am forwarding to you some information that was sent to me that I think is very timely and reinforces the direction as well as the business model DubLi is bring to market.

December 22nd, 2009 | by Brenna Ehrlich

TrendsSpotting Market Research is kicking off its predictions for 2010 with its report on social media — comprised of forecasts from everyone from Mashable founder Pete Cashmore to Craig Newmark, of Craigslist fame. The report, which offers a tip of the hat to Twitter with its 140-character-per-prediction slideshow format, offers a smattering of prognostications, but we were most intrigued by two that came up again and again throughout the slideshow: Businesses finally integrating social media and seeing an actual ROI, and a shrinking/customization of the online world.

Business and Social Media

Some businesses already have a social media policy but according to the Internet luminaries consulted for the report, we can expect a lot more engagement with online communities in the coming year. We already know that it’s feasible to make money off of services like Twitter — Dell did it — it remains to be seen how far companies will go when it comes to embracing the web to turn a profit. Some of the choicest quotes are below:

“Business will finally admit that social media ain’t some fad for kids and B-list movie stars.” Marta Kagan, managing director, U.S. Espresso-Brand Infiltration

“Social media in 2010 will cease being the shiny new object and instead become part of the everyday lexicon of business.”- Charlene Li, Founder, Altimeter Group

“Look for social to become less about the ‘what is it’ and even more about the ROI.”- Marc Meyer, principal, Digital Marketing Response Group

Shrinking the World Wide Web Into Communities

As the web becomes more expansive and all-encompassing, it’s only natural that we seek to contain it in some way, especially as mobile technology takes our real world interactions into the online world with such tools as Foursquare and other location-sharing devices (which Cashmore predicts will be spreading like proverbial wildfire this year).

The experts consulted on the report had some fascinating ideas regarding exclusivity that don’t seem all that far-fetched considering recent debates about privacy and the like. Check out some of the most intriguing conjectures below:

“I see velvet rope social networks, where some kind of gating to keep out the commons will occur.” Chris Brogan, president, New Marketing Labs

“Twitter will offer a premium level option that’ll allow the creation of hosted invite only discussions.”- Marc Meyer, principal, Digital Marketing Response Group

“The technology will begin to fade into the background so that people can focus on the relationships that are created because of the technologies, not the technologies themselves.”- Charlene Li, founder, Altimeter Group

The future is here. You can now shop online from your car.  This is why DubLi is such an opportunity. A vision of the future.

Ford Motor Co.’s newest cars and trucks will have the ability to become mobile WiFi hotspots, another feature of the next-generation Sync system the automaker plans to unveil at the Consumer Electronics Show in Las Vegas next month.

The company said drivers will be able to insert a USB mobile broadband modem, also known as an air card, into the system’s USB port to establish a secure wireless connection throughout the vehicle. Passengers with WiFi equipped mobile devices will then be able to access the Internet.

“While you’re driving to grandma’s house, your spouse can be finishing the holiday shopping and the kids can be chatting with friends and updating their Facebook profiles,” said Ford Americas President Mark Fields. “And you’re not paying for yet another mobile subscription or piece of hardware because Ford will let you use technology you already have.”

As The Detroit News first reported last week, the new version of Sync — the onboard infotainment and communications system it developed with Microsoft Corp. — also will allow drivers to control many of the applications on their smartphone or music player with voice commands.

Forward this on to your team as we are in the right place at the right time with the right company as we close out 2009. NOW prepare for what 2010 will bring all of us.

Dean Mannheimer
International Success Group

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