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Washington Business Journal: “Cyber Monday Ties All-Time Record”

December 5, 2009

Online ecommerce continues its growth trend …
Thanks to Les Zenna for forwarding this.  Red highlights are mine.

Wednesday, December 2, 2009, 10:55am EST

Cyber Monday ties all-time record

Washington Business Journal – by Jeff Clabaugh Staff Reporter

The first estimates on Cyber Monday online sales are in, and retailers tied a record for e-commerce sales.

Reston-based Internet tracking firm comScore says online sales Monday totaled $887 million, up 5 percent from last year and matching the heaviest online spending day on record, Dec. 9, 2008.

For the first 30 days of the November through December holiday shopping season, online sales have totaled $12.26 billion, up 3 percent from the same period last year.

“We’ve seen an encouraging start to the online holiday shopping season and it would appear that retailers’ aggressive and early marketing efforts have so far succeeded in persuading consumers to open their wallets online,” says comScore Chairman Gian Fulgoni. “Now, it will be important to see if spending continues to grow over the balance of the season.”

ComScore says the heaviest spending day online typically occurs in mid-December.

The gains in online sales are masked by the increasing number of people shopping online. While total dollar amounts were higher, it was led by more transactions. The average spending per buyer was down slightly, comScore says.

The number of online buyers grew 6 percent to 8.7 million, while the average dollars spend per buyer declined 2 percent to $102.19.

On Cyber Monday, 52.7 percent of online transactions were done from work computers, up 2.3 percent from last year. Purchases made from home computers accounted for the majority of the rest of the transactions.

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