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AP: Forrester Projects Rise In Online Holiday Sales

November 9, 2009

Thanks to Brian for forwarding this!

——– Original Message ——–

Subject: Fw: Forrester projects rise in online holiday sales
Date: Thu, 5 Nov 2009 09:17:18 -0600
From: Brian Redding <>
To: John Cini <>

Dear John:
Here is some information you can put on your blog to get reps to get customers to shop on the mall over the holidays.

Forrester projects rise in online holiday sales

Forrester projects 8 pct increase in online holiday sales as shoppers turn to Web for deals

Monday November 2, 2009, 11:37 am EST

Companies: Forrester Research Inc.

NEW YORK (AP) — Forrester Research Inc. is projecting an 8 percent increase to $44.7 billion in online holiday sales compared with a year ago as bargain hunters turn to the Web for deals.

The Internet research company says the expected increase would be higher than the 5 percent sales gain posted for the 2008 holiday season, but would be well below the 20 percent surge posted in 2007.

The Forrester figures exclude travel sales.

The National Retail Federation, the world’s largest retail trade group, has forecast a 1 percent decline in overall U.S holiday retail sales for this year compared with a year ago.

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