Top 100

The 2010 TOP 100
Direct Sales Companies

The list below, courtesy of businessforhome.org, gives us lots of examples of successful, powerhouse companies in the direct sales and network marketing industry.  It also demonstrates how rare it is to reach one billion dollars in revenue!

The revenue estimates below are not necessarily 100% accurate, but great thing about them is they give us an idea of where the companies are.  I recommend reading the 2009 Direct Selling News story about this list.

Because this list is so important in helping maintain the accuracy of claims in the industry, I’m giving this list its own page and will keep it here until we get updated info.  The annual list for the prior year is usually published mid-year (May).

Key:
“Public“=Publicly Traded (Yes or No); “R 2009“=Revenue for 2009;
“R 2010“=Revenue for 2010; “G 2010“=% Revenue Growth from 2009 to 2010;
“G Rev“=Actual Revenue Growth Amount from 2009 to 2010.

http://www.businessforhome.org/2011/05/direct-selling-companies-revenue-2010/

Rank	Company	Year	Origin	Public	R 2009	R 2010	G 2010	G Rev
1	Avon	1886	USA	Yes	$10,205	$10,862	6.4%	$657
2	Amway	1959	USA	No	$8,400	$9,200	9.5%	$800
3	Natura Cosmeticos	1969	BRAZ	Yes	$2,633	$3,188	21.1%	$555
4	Forever Living	1978	USA	No	$2,610	$2,750	5.4%	$140
5	Herbalife	1980	USA	Yes	$2,324	$2,734	17.6%	$410
6	Mary Kay	1971	USA	No	$2,500	$2,500	0.0%	$0
7	Tupperware Brands	1938	USA	Yes	$2,128	$2,274	6.9%	$146
8	Nu Skin	1984	USA	Yes	$1,331	$1,537	15.5%	$206
9	Oriflame	1967	SWE	Yes	$1,318	$1,513	14.8%	$195
10	Omnilife	1995	MEX	No	$1,500	$1,500	0.0%	$0
11	Primerica	1977	USA	Yes	$2,220	$1,362	-38.6%	-$858
12	Pola	1929	JPN	No	$1,000	$1,000	0.0%	$0
13	Findel PLC	1923	UK	Yes	$1,003	$987	-1.6%	-$16
14	Melaleuca	1985	USA	No	$863	$948	9.8%	$85
15	Blyth	1976	USA	Yes	$958	$900	-6.1%	-$58
16	Ignite	2005	USA	No	$825	$900	9.1%	$75
17	Belcorp	1967	PERU	No	$800	$800	0.0%	$0
18	Pampered Chef	1980	USA	No	$700	$700	0.0%	$0
19	Noevir	1964	JPN	No	$613	$613	0.0%	$0
20	Telecom Plus	2003	UK	Yes	$458	$609	33.0%	$151
21	Longaberger	1973	USA	No	$600	$600	0.0%	$0
22	Monavie	2005	USA	No	$785	$600	-23.6%	-$185
23	ACN	1993	USA	No	$553	$580	4.9%	$27
24	USANA	1992	USA	Yes	$437	$518	18.5%	$81
25	Shaklee	1956	USA	No	$500	$500	0.0%	$0
26	Yanbal Int’l	1967	PERU	No	$490	$490	0.0%	$0
27	Tahitian Noni Int’l	1996	USA	No	$450	$480	6.7%	$30
28	Amore Pacifice		S.KO	No	$475	$475	0.0%	$0
29	Sunrider	1982	USA	No	$462	$462	0.0%	$0
30	Pre Paid Legal	1978	USA	Yes	$458	$454	-0.9%	-$4
31	Ambit Energy	2006	USA	No	$324	$400	23.5%	$76
32	Neways	1992	USA	No	$400	$400	0.0%	$0
33	Market America	1992	USA	No	$282	$390	38.3%	$108
34	K.K. Asuran	1994	JPN	No	$375	$375	0.0%	$0
35	Natures Sunshine	1972	USA	Yes	$342	$350	2.3%	$8
36	Premier Designs	1985	USA	No	$350	$350	0.0%	$0
37	Aerus	1924	USA	No	$300	$300	0.0%	$0
38	Fordays	1999	JPN	No	$300	$300	0.0%	$0
39	LR Health & Beauty	1985	GER	No	$295	$295	0.0%	$0
40	Koyo Sya	1975	JPN	No	$292	$292	0.0%	$0
41	Xango	2002	USA	No	$275	$285	3.6%	$10
42	Naturally Plus	1999	JPN	No	$275	$275	0.0%	$0
43	Arbonne	1980	USA	No	$370	$260	-29.7%	-$110
44	Medifast	1980	USA	Yes	$170	$258	51.8%	$88
45	Isagenix	2002	USA	No	$245	$245	0.0%	$0
46	JoyLife		CHI	No	$245	$245	0.0%	$0
47	Faberlic		RUS	No	$236	$236	0.0%	$0
48	Erina	1970	JPN	No	$230	$230	0.0%	$0
49	Mannatech	1994	USA	Yes	$290	$228	-21.4%	-$62
50	Four Leaf Forifu		JPN	No	$226	$226	0.0%	$0
51	Cosway		MAL	No	$225	$225	0.0%	$0
52	Diana	1986	JPN	No	$214	$214	0.0%	$0
53	Nikken	1975	USA	No	$212	$212	0.0%	$0
54	Charle Corporation	1993	JPN	No	$200	$200	0.0%	$0
55	Cutco	1949	USA	No	$200	$200	0.0%	$0
56	Enagic	1974	JPN	No	$200	$200	0.0%	$0
57	Stampin up	1988	USA	No	$200	$200	0.0%	$0
58	Team National	1977	USA	No	$181	$181	0.0%	$0
59	Unicity	1902	USA	No	$150	$180	20.0%	$30
60	Scentsy	2004	USA	No	$178	$178	0.0%	$0
61	GNLD	1958	USA	No	$175	$175	0.0%	$0
62	Expert Alliance	1996	JPN	No	$162	$162	0.0%	$0
63	Lyoness	2003	AUS	No	$100	$160	60.0%	$60
64	Summit Int	1985	JPN	No	$160	$160	0.0%	$0
65	BearCere Ju	1992	JPN	No	$156	$156	0.0%	$0
66	Family Heritage Life		USA	No	$152	$152	0.0%	$0
67	Jewels by Park Lane	1955	USA	No	$150	$150	0.0%	$0
68	Princess House		USA	No	$150	$150	0.0%	$0
69	4Life Research	1998	USA	No	$125	$148	18.4%	$23
70	Japanlife		JPN	No	$148	$148	0.0%	$0
71	Sportron	1992	USA	No	$147	$147	0.0%	$0
72	Grace Aiko		JPN	No	$142	$142	0.0%	$0
73	The Maira Co		JPN	No	$140	$140	0.0%	$0
74	Gifferine Skyline Unity		THAI	No	$137	$137	0.0%	$0
75	PM International	1993	GER	No	$133	$133	0.0%	$0
76	Arsoa Honsha	1998	JPN	No	$130	$130	0.0%	$0
77	Tastefully Simple	1995	USA	No	$130	$130	0.0%	$0
78	Univera		USA	No	$130	$130	0.0%	$0
79	Kirby	1921	USA	No	$125	$125	0.0%	$0
80	Ardyss		JPN	No	$122	$122	0.0%	$0
81	Fortune Hi Tech Mktg	2001	USA	No	$120	$120	0.0%	$0
82	Vie at home	1997	UK	No	$120	$120	0.0%	$0
83	Chandeal Co.	1990	JPN	No	$113	$113	0.0%	$0
84	Keller Williams Realty	1983	USA	No	$108	$108	0.0%	$0
85	AmericPlan USA	1992	USA	No	$100	$100	0.0%	$0
86	Creative Memories	1987	USA	No	$100	$100	0.0%	$0
87	NSA Juice Plus	1970	USA	No	$100	$100	0.0%	$0
88	Synergy worldwide	1993	USA	No	$100	$100	0.0%	$0
89	The Fuller Brush Co.	1906	USA	No	$100	$100	0.0%	$0
90	Stella and Dot	2003	USA	No	$33	$100	203.0%	$67
91	Vemma	2005	USA	No	$82	$97	18.3%	$15
92	Free Life Int’l	1995	USA	No	$90	$90	0.0%	$0
93	Southern Living	2001	USA	No	$90	$90	0.0%	$0
94	World Ventures	2006	USA	No	$90	$90	0.0%	$0
95	5Linx	2001	USA	No	$80	$85	6.3%	$5
96	Euphony	1998	UK	No	$80	$85	6.3%	$5
97	Entertaining at Home		USA	No	$80	$80	0.0%	$0
98	Regal Ware		USA	No	$80	$80	0.0%	$0
99	Reliv	1988	USA	Yes	$85	$79	-7.1%	-$6
100	DXN Group	1993	MAL	Yes	$83	$78	-6.0%	-$5
101	Betterware		USA	No	$75	$75	0.0%	$0
102	Xocai	2005	USA	No	$60	$68	13.3%	$8
103	Captain Tortue Grp		FRA	No	$67	$67	0.0%	$0
104	Zepter Int		RUS	No	$67	$67	0.0%	$0
105	Advocare Int’l	1993	USA	No	$65	$65	0.0%	$0
106	Agel	2005	USA	No	$85	$65	-23.5%	-$20
107	Wellstar Int.	2004	GER	No	$60	$60	0.0%	$0
108	New Image Int.		NZ	Yes	$64	$58	-9.4%	-$6
109	Energetix	2002	GER	No	$55	$55	0.0%	$0
110	Lightyear Wireless	2003	USA	Yes	$55	$52	-5.5%	-$3
111	Deese		SWI	No	$50	$50	0.0%	$0
112	GBG	1996	USA	No	$50	$50	0.0%	$0
113	Nefful	1973	JPN	No	$50	$50	0.0%	$0
114	SkyQuestCom		SING	No	$50	$50	0.0%	$0
115	SwissJust		SWI	No	$50	$50	0.0%	$0
116	Traverus	2005	USA	No	$50	$50	0.0%	$0
117	Viridian Energy	2009	USA	No	$10	$50	400.0%	$40
118	Waiora	2005	USA	No	$50	$50	0.0%	$0
119	BHIP Global	2007	USA	No	$35	$46	31.4%	$11
120	Max Int’l	2007	USA	No	$35	$45	28.6%	$10
121	Send Out Cards	2004	USA	No	$40	$45	12.5%	$5
122	Sisel	2006	USA	No	$45	$45	0.0%	$0
123	Talk Fusion	2007	USA	No	$19	$45	136.8%	$26
124	Tiens Biotech Group	1998	CHI	Yes	$62	$41	-33.9%	-$21
125	Immunotec Inc.		CAN	Yes	$45	$40	-11.1%	-$5
126	The Trump Network	2009	USA	No	$8	$40	400.0%	$32
127	Organo Gold		USA	No	$20	$40	100.0%	$20
128	YTB Travel	1982	USA	Yes	$67	$36	-46.3%	-$31
129	Demarle At Home	1994	USA	No	$35	$35	0.0%	$0
130	Visalus		USA	Yes	$13	$33	153.8%	$20
131	Cellagon	1984	SWI	No	$30	$30	0.0%	$0
132	Natural Health Trends	2001	USA	Yes	$39	$30	-23.1%	-$9
133	RBC Life Sciences		USA	Yes	$25	$28	12.0%	$3
134	Lia Sophia		USA	No	$25	$25	0.0%	$0
135	Lifestyles	1989	CAN	No	$25	$25	0.0%	$0
136	Thirty One		USA	No	$25	$25	0.0%	$0
137	Gold Canyon	1997	USA	No	$20	$20	0.0%	$0
138	Life Force Int’l	1996	USA	No	$20	$20	0.0%	$0
139	Zrii	2007	USA	No	$20	$20	0.0%	$0
140	Global Wealth Trade	2006	CAN	No	$9	$15	66.7%	$6
141	Oxyfresh 21Ten	1986	USA	No	$15	$15	0.0%	$0
142	Private Quarters	2004	USA	No	$15	$15	0.0%	$0
143	Wynlife	2005	TAIW	No	$15	$15	0.0%	$0
144	Evolv Health	2009	USA	No	$2	$11	450.0%	$9
145	Lifevantage	2003	USA	Yes	$4	$11	175.0%	$7
146	Eniva	1998	USA	No	$10	$10	0.0%	$0
147	Numis Network	2009	USA	No	$3	$10	233.3%	$7
148	Rastelli Direct	2010	USA	No	$10	$10	0.0%	$0
149	Signature Homestyles	1961	USA	No	$10	$10	0.0%	$0
150	Traci Lynn Fashion J.	1989	USA	No	$10	$10	0.0%	$0
151	Eqology		NOR	No	$10	$10	0.0%	$0
152	Exfuze	2008	USA	No	$11	$9	-18.2%	-$2
153	Genelink Inc.	2004	USA	Yes	$9	$8	-11.1%	-$1
154	Cieaura	2009	USA	No	$2	$5	150.0%	$3
155	Essential Bodywear	2003	USA	No	$5	$5	0.0%	$0
156	Orenda Int’l	2002	USA	No	$5	$5	0.0%	$0
157	Phoenix Trading	2008	USA	No	$5	$5	0.0%	$0
158	Sensaria	2000	USA	No	$5	$5	0.0%	$0
159	Colors of Life	2009	FRA	No	$1	$4	300.0%	$3
160	Aqua Source		UK	Yes	$4	$4	-10.0%	$0
161	Zinzino		SWE	No	$3	$3	-16.7%	-$1
162	M Studio	2005	USA	No	$2	$2	0.0%	$0
163	Maddy Moo Creations	2005	USA	No	$2	$2	0.0%	$0
164	Michele Baratta	2005	USA	No	$2	$2	0.0%	$0
165	Purse Party	2004	USA	No	$2	$2	0.0%	$0
166	Votre Vu	2007	USA	No	$1	$2	100.0%	$1
167	Fizziqs	2009	SWI	No	$1	$2	100.0%	$1
168	Morgan Dane		USA	No	$1	$1	0.0%	$0
169	OnlyGreen	2006	CAN	No	$1	$1	0.0%	$0
170	Accentz Jewelry		USA	No
171	Aihu		USA	No
172	All Dazzle		USA	No
173	Aloette Cosmetics	1981	USA	No
174	Amazon Herb Co.	1990	USA	No
175	Ameri Eco	1990	AUS	No
176	Amkey	2003	USA	No
177	AMS Health Sciences		USA	No
178	AtHome America	1983	USA	No
179	Avalla	2004	USA	No
180	Barefoot Books		UK	No
181	Beachbody		USA	No
182	Become Int’l		AUSL	No
183	Blessings Unlimited	2006	USA	No
184	Body Wise Int’l	1989	USA	No
185	Carico Int’l		USA	No
186	Celadon Road		USA	No
187	Celebrating Home	1996	USA	No
188	Clever Container	2006	USA	No
189	Conklin	1971	USA	No
190	Cookie Lee	1986	USA	No
191	Daisy Blue Naturals		USA	No
192	DeTech		USA	No
193	Discovery Toys	1978	USA	No
194	Dove Chocolate		USA	No
195	Dudley Beauty Corp.	1992	USA	No
196	Earths Elements		USA	No
197	FAITH Company		USA	No
198	Fifth Avenue Collection		USA	No
199	For Every Home	2007	USA	No
200	Gigi Hill		USA	No
201	Global Domains Int’l		USA	No
202	Gourmet Coffee Stns		USA	No
203	Great Life Int’l		USA	No
204	H2O at Home	1997	FRA	No
205	Havvn		USA	No
206	Homemade Gourmet		USA	No
207	HomePro by Design		USA	No
208	Hometec	2007	USA	No
209	HTE	1990	TAIW	No
210	Initial Outfitters	2005	USA	No
211	Jafra Cosmetics	1956	USA	Yes
212	Jeunique Int’l	1959	USA	No
213	Jockey Person to P.	2005	USA	No
214	John Amico Haircare	1962	USA	No
215	Jordan Essentials	2000	USA	No
216	Kitchen Fair	1982	USA	No
217	Kyani		USA	No
218	L Bri	1998	USA	No
219	Latasia and Company		USA	No
220	Lifemax	2008	USA	No
221	Livinity		USA	No
222	Mia Mariu		USA	No
223	Partylite	1973	USA	Yes
224	Pink Papaya	2006	USA	No
225	Precision3	2008	USA	No
226	Regal Ware Worldwide	1911	USA	No
227	Rena Ware Int’l	1941	USA	No
228	Rexair	1936	USA	No
229	Rodan and Fields	2002	USA	No
230	Royal Prestige	1959	USA	No
231	Sabika		USA	No
232	SeneGence Int’l	1999	USA	No
233	Set To A Tea		USA	No
234	Shure Pets	2003	USA	No
235	Silpada	1997	USA	No
236	Simplexity Health	2005	USA	No
237	Simply Said		USA	No
238	SimplyFun		USA	No
239	Smart Circle Int’l	1989	CAN	No
240	SMC Specialty	1951	USA	No
241	Soul Purpose	2007	USA	No
242	Sozo Life		USA	No
243	Stanley Home Products	1931	USA	No
244	Stemtech	2005	USA	No
245	Stream Cosmetics		USA	No
246	Sydney Andrews		USA	No
247	Symmetry	1995	USA	No
248	Syntec	2005	USA	No
249	Tarrah	1973	USA	No
250	Tealightful Treasures		USA	No
251	The Happy Gardener	2006	USA	No
252	The Limu Company	2003	JPN	No
253	Thrivent Financial		USA	No
254	Tristar	1937	USA	No
255	Trivita	1999	USA	No
256	U Design Jewelry	2004	USA	No
257	Vantani		USA	No
258	Viviane	1958	USA	No
259	Vollara		USA	No
260	Wealth Masters Int’l	2005	USA	No
261	Wildtree	1996	USA	No
262	Willow House		USA	No
263	Zermat Int’l	1987	MEX	No